Our Team
MISTY HOOK
President, Chief Operating Executive
Hometown: New Bern, North Carolina
Education: Liberty University - Master’s in Business Administration • University of North Carolina at Wilmington - Bachelor of Science in Biology • University of North Carolina at Wilmington - Bachelor of Arts in Spanish
Licenses & Certifications: Virginia Class A Contractor License
Professional Journey: Misty Hook is not only the President and Chief Operating Executive of Wired Up Electrical but also one of its visionary founders. Her multifaceted role encompasses the strategic management of business operations, including financial oversight, marketing, sales, and legal affairs.
Global Perspective: A seasoned traveler, Misty has lived in and visited a myriad of places, from Germany to Panama, enriching her global perspective and cultural understanding—assets she brings to her leadership style.
Educational Milestones: Misty’s academic achievements are as diverse as her professional experience. She earned her MBA from Liberty University after completing dual undergraduate degrees in Biology and Spanish at UNC Wilmington.
Military Service: Her discipline and resilience are further exemplified by her eight-year tenure as a medic in the US Army, coupled with a successful career in the pharmaceutical industry.
Driving Philosophy: Misty believes in the proactive approach of ‘an ounce of prevention is worth a pound of cure,’ advocating for the employment of licensed professionals to ensure safety and quality in electrical work.
Passion for Efficiency: She champions energy-efficient solutions, advising customers on the benefits of LED lighting and smart home systems to optimize ene
Personal Interests: When away from her executive responsibilities, Misty enjoys exploring new destinations, experimenting with culinary recipes, and cherishing moments with her family.
Misty’s Mantra: “Seeing our customer’s unique projects come to life fuels my passion for this industry. It’s a reminder of the tangible impact of our work and the creativity it inspires.”
RONALD HOOK
Vice President, Director of Operations
Hometown: Bloomery, West Virginia
Education: Electrical Certification, Central Virginia Community College • Hampshire High School, Romney, West Virginia
Licenses/Certifications: Master Electrician License, 2010 • Journeyman Electrician License, 2008
Professional Experience: Ronnie is a seasoned electrician with nearly four decades of experience. He began his journey in Lynchburg, Virginia, where he completed an electrician’s apprenticeship while working full-time and attending Central Virginia Community College. Ronnie earned his Journeyman Electrician License in 2008 and went on to receive his Master Electrician License in 2010. As a founding member of Wired Up Electrical, he has built a reputation for integrity and quality service, fostering professional relationships with a diverse clientele.
Favorite Aspect of My Job: I find joy and fulfillment in working with electricity, solving complex problems, and bringing light to our customers’ lives.
Role Model: My father, who instilled in me the values of hard work and dedication.
Best Advice to Customers: Your satisfaction is our priority. We encourage open communication and questions to tailor our services to your unique needs.
Interests and Hobbies: An avid outdoorsman, Ronnie enjoys the tranquility of nature, whether it’s hunting, fishing, or cheering for the Alabama Crimson Tide.
DALTON KING
Master Electrician, Crew Leader
Dalton King’s journey with Wired Up began in mid-2016, a path set in motion by a family connection and a shared vision for excellence. A native of Goode, VA, Dalton’s academic pursuits led him to earn his electrical certification from the Virginia Technical Institute in May of 2018. He continued to develop his skills and went on to obtain a Journeymen Electrician’s License in 2019 followed by a Master Electrician’s License in 2021.
In his role at Wired Up, Dalton wears many hats, including Crew Manager, Estimator, Generac Installer and Service Technician. His Master Electrician License is a testament to his dedication and skill.
As a Master Electrician, Dalton brings a wealth of knowledge and expertise to every project he tackles. His passion for travel and his exceptional critical thinking abilities allows him to excel in problem-solving scenarios, ensuring customer satisfaction and project success.
Dalton’s dedication to his craft is matched by his commitment to his team, having played a pivotal role in the company’s growth from a team of two to a robust team of twelve in nearly eight years. His leadership and vision have been instrumental in executing special projects, such as the installation of dual 600-amp services at the Thomas Road Outpost camp located at the Peaks of Otter and the meticulous rewiring of several historic buildings.
An interesting twist to Dalton’s professional journey is his culinary degree from CVCC, which reflects his love for creativity and excellence in all forms. When he’s not managing projects or overseeing installations, you can find him indulging in his hobby of smoking meat or enjoying quality time with his family. He finds inspiration in his role model, his wife Zena, and takes pride in his ability to juggle multiple responsibilities effectively.
Dalton’s best advice to customers is simple yet profound: “Don’t be afraid to ask for help or call a professional.” It’s this approachable demeanor and his extensive skill set in areas like historic rewires, kitchen remodels, and car charger installs that make him an invaluable asset to our team and to our clients.
Whether he’s lighting up the Craddock Terry conference center or stringing lights at The Loft restaurant, Dalton’s work shines brightly, illuminating the path for future innovations and continued company growth.
NEIL FRANKLIN
Master Electrician, Crew Leader
Neil Franklin is the embodiment of expertise and dedication in the field of electrical services. Joining Wired Up Electrical in the spring of 2018, Neil brought with him not just his impressive skills but a passion for the trade that is evident in every job he tackles. His favorite part of the work is the autonomy it offers and the diverse challenges each day brings. Upon completing the electrical program with the Virginia Technical institute, Neil earned his Journeyman Electrician’s License in 2021 followed by his Master Electrician’s License in 2023.
Before his journey into the electrical world, Neil honed his precision and creativity as a sous chef—a skill set that translates seamlessly into his meticulous electrical work. When he’s not ensuring your electrical systems are top-notch, Neil is an avid sports enthusiast, eagerly passing on his love for the game to his young son, Stone.
A family Man, Neil’s heart is wired to his beautiful family, including his wife Lacie, their energetic son, and Milo, their intelligent border collie/Aussie mix.
Neil’s Pro Tip: “For any and all electrical needs, remember, Wired Up is just a call away. We’re here to light up your life, safely and efficiently.”
With a background as diverse as his, Neil not only brings a wealth of knowledge to his craft but also a unique perspective that enriches our team and benefits our clients. His special blend of culinary precision, athletic teamwork, and electrical mastery makes him a powerhouse at Wired Up Electrical.
TREY ERB
Electricial Apprentice
Hometown: Lynchburg, Virginia
Education: Brookville High School Graduate • Currently enrolled in the Electrical Program, attending Virginia Technical Institute (VTI)
Meet our future star, Trey Erb who joined our team in February 2023, bringing fresh enthusiasm and a keen eagerness to learn. As an apprentice, he’s quickly making a name for himself through his dedication and the genuine joy he finds in meeting new customers on service calls.
Guided by Experience: Inspired by his uncle, a role model who embodies the virtues of hard work and expertise, Trey is on a steadfast path to becoming a master electrician.
Customer’s Corner: Trey’s advice to our valued customers is simple yet vital: “Leave the complex issues to us. Attempting a DIY can complicate the problem and your bill. Trust in our trained hands to save you time and money.”
Beyond the Tools: When the workday ends, Trey’s passion for sports takes the field. An ardent sports fan, he’s all about teamwork, strategy, and the thrill of the game.
Why Trey? Trey represents the bright future of electrical services. His journey from the classroom to the field is marked by a commitment to learning and a promise of excellence. With Trey, you’re not just getting an apprentice; you’re getting the dedicated service and fresh perspective that only a rising star can provide.
MILES WOODY
Electricial Apprentice
Hometown: Lynchburg, Virginia
Alma Mater: Brookville High School
At the Heart of Service: Miles Woody has been with Wired Up since October 2023. He is a budding Electrical Apprentice whose genuine pleasure comes from meeting and assisting our clients. His approachable demeanor and excellent communication skills make him a favorite among customers who appreciate his willingness to answer any questions and ensure their electrical needs are met with the highest standards.
Family Values: Guided by the strong work ethic and family values instilled by his parents, Miles approaches every task with dedication and a commitment to excellence.
Commanding Interests: A proud fan of the Washington Commanders, Miles’s enthusiasm for teamwork and strategy extends beyond the field. He believes in the power of unity and cooperation, both in sports and in providing top-notch electrical services.
Life Beyond the Wires: When he’s not busy learning the ropes of the trade, Miles enjoys unwinding with friends and indulging in his passion for sports. His friendly nature and zest for life are as infectious as his love for the game.
Miles’s Message: “Feel free to ask any questions—good communication is key to our success. Together, we’ll ensure your home is safe, efficient, and well-powered.”
Why Miles? As an Electrical Apprentice, Miles is not just learning; he’s excelling with every opportunity. His dedication to helping others and his ability to connect with people make him a valuable asset to our team and to your home’s electrical well-being.